The Changed World of (h)Ads...
You have to love those hooks, those words that either pull you in or baffle you. Take the piece in The London Review which featured words such as corbels and gibbets, precentor and prising (what??). I had to look them up; cool words but really, who uses them in everyday life? Advertising is sometimes like that with catchy phrases or jingles (We Are Farmers...), or more often a play on words. That Rolex watch ad from the last post came from the same book that these award-winning 1989 ads did, a book which i remember from way back when the idea of spending $40 or $50 for a book was far out of my league. This was 1989 after all and that amount of money, in today's dollars, was over $125. Who'd be crazy enough to spend that amount on a book? And an advertising book, no less. But I went ahead and got it...go figure. As it turned out, it would be the first time such a book had been put together for such "awards" (the annual versions of The One Show continue